Semrush pricing starts at $139 per month on monthly billing or $117.33 per month when billed annually for the SEO plan, based on the official pricing page checked October 21, 2026. The more useful question for a marketing team is what happens after you add AI visibility: Semrush's public AI Visibility plan is $99 per domain per month, while Ahrefs Brand Radar, Profound, and xSeek use different packaging models.
This comparison separates the bill you can see today from quote-only terms. It also shows when keeping Semrush is sensible and when a separate AI visibility platform gives you broader coverage or a clearer action workflow.
Semrush pricing plans at a glance
Semrush's current public plans run from $139 monthly for SEO to $299 monthly for Pro+; annual billing reduces the displayed monthly equivalent by up to 17% on the public page. The Advanced plan is custom-priced.
| Plan | Monthly billing | Annual billing shown monthly | AI visibility included | Best fit |
|---|---|---|---|---|
| SEO | $139/mo | $117.33/mo | Yes, core AI visibility features | One SEO user or small business |
| Starter | $199/mo | $165.17/mo | 50 daily prompts | Small teams and agencies |
| Pro+ | $299/mo | $248.17/mo | 100 daily prompts | Multiple sites or markets |
| Advanced | Custom | Custom | Unlimited daily prompts listed | Larger organizations and agencies |
The annual figures are monthly equivalents, not month-to-month contracts. Semrush's page also lists a free plan with limited access and a seven-day free trial, but the free tier is not a substitute for ongoing prompt tracking.
What does Semrush include for AI visibility?
The answer depends on the plan. The SEO plan lists AI search performance tracking, AI sentiment, AI visibility reports for any domain, and custom prompt monitoring. Starter lists 50 prompts tracked daily, one domain for AI brand performance, 300 AI visibility reports per day, and coverage across Google Search, ChatGPT, Perplexity, Gemini, and more.
The separate Semrush AI Visibility plan is $99 per month per domain when billed annually. It includes 25 custom prompts, one domain for Brand Performance analysis, 300 reports per day, competitor analysis, prompt research, and daily, weekly, or monthly updates. The public page does not show a monthly-billing price for this plan, so don't assume that $99 is the month-to-month amount.
The real cost of adding AI search to Semrush
For a team that needs SEO plus AI visibility, Semrush Starter is the clearest public bundle at $199 monthly or $165.17 monthly billed annually. A team that buys the standalone AI Visibility plan alongside the monthly SEO plan should budget at least $238 per month before taxes: $139 for SEO plus $99 for AI visibility.
That comparison is not perfectly like-for-like. Starter includes SEO and 50 daily prompts, while the standalone AI plan includes 25 custom prompts and one AI brand-performance domain. Check the limits that match your workflow rather than comparing the headline prices alone.
Semrush also lists add-ons such as additional users from $45 per month, Base Report at $10 per month, and Pro Report at $20 per month. Those are separate from the AI Visibility plan and can change the total for agencies that need reporting or more seats.
Semrush vs Ahrefs Brand Radar pricing
Ahrefs is the closest comparison for teams that want an established SEO suite with AI visibility attached, but Brand Radar can be bought separately. The Ahrefs pricing page lists Lite at $129 per month, Standard at $249, Advanced at $449, and Enterprise at $1,499 per month with an annual commitment.
The Brand Radar product page lists Custom Prompts from $50 per month and AI Visibility Index at $199 per month. It also shows a $699 per month package for all models. Ahrefs says Brand Radar's index covers more than 493 million prompts across AI Overviews, AI Mode, Gemini, Copilot, Perplexity, and ChatGPT; Custom Prompts also support Claude.
| Route | Public monthly price | What you get | Key limitation |
|---|---|---|---|
| Ahrefs Lite + Custom Prompts | $179/mo before optional usage | SEO suite plus custom prompt tracking | The $50 prompt package is not the full AI Visibility Index |
| Ahrefs Lite + AI Visibility Index | $328/mo | SEO suite plus broad index access | Higher minimum for teams that need both SEO and index research |
| Ahrefs AI Visibility Index alone | $199/mo | Broad AI visibility research | It does not replace a full SEO suite |
The $179 and $328 totals are simple additions of the public prices, not vendor quotes. Ahrefs says Brand Radar is available as a standalone tool, so a team does not have to buy Lite first. Paid Ahrefs plans also include daily Custom Prompts quotas, which changes the calculation for existing customers.
Semrush vs Profound: public price or sales quote?
Profound is not a transparent monthly-price alternative for an ongoing enterprise program. Its public pricing page shows a free Trial with 50 prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews. Enterprise is listed as Custom.
Profound's Enterprise tier lists ongoing daily tracking, custom prompt plans, up to nine answer engines, custom languages and regions, exports, API access, SSO/SAML, SOC 2 compliance, and dedicated support options. The page also describes credit-based AI Marketer usage and says the self-serve Agency Growth plan includes 400 credits per month per client workspace, but it does not publish a public price for that plan on the pricing page checked here.
Best for: teams that need enterprise answer-engine coverage, governance, integrations, or marketing agents and are comfortable buying through sales.
Limitation: you can't calculate a reliable monthly total from the public page. A trial can validate the workflow, but it isn't evidence of the eventual Enterprise price.
Semrush vs xSeek for an action workflow
xSeek is a dedicated AI visibility platform rather than an SEO suite with an AI module. Its English pricing page lists Essential at $49 per month, Starter at $149 per month and Growth at $499.99 per month, all billed monthly with no minimum term; Enterprise is custom-priced.
Starter tracks 50 questions daily across three AI engines, covers one website, and includes 10 drafted articles and 30 keyword searches per month. Growth tracks 150 questions daily across five AI engines, covers three websites, and includes 25 drafted articles and 100 keyword searches per month. Both plans include AI visibility score, competitor share of voice, sentiment, cited sources and pages, AI crawler visits, action plans, unlimited seats, and CMS integrations. Growth adds a strategic onboarding session. Essential covers tracking only: 10 questions daily across three AI engines and one website, with no action plan or articles.
Best for: marketing leads who want the measurement, the content gap, and the next action in one workflow.
Limitation: xSeek doesn't replace Semrush's broad traditional SEO database for teams that need deep keyword, backlink, PPC, and site-audit research in one suite.
The cost decision is clear for many teams. Keep Semrush when traditional SEO is the system of record and AI visibility is an added reporting need. Add xSeek when the missing piece is not another dashboard but a prioritized plan and draft content. Choose Profound when enterprise answer-engine coverage and governance justify a sales-led contract. Choose Ahrefs Brand Radar when your team already works in Ahrefs or needs its large prompt index.
Monthly vs annual billing: what should you compare?
Compare the commitment, not just the monthly equivalent. Semrush's annual display shows $117.33 for SEO, $165.17 for Starter, and $248.17 for Pro+, compared with $139, $199, and $299 on monthly billing. Ahrefs says its plans can be switched or canceled, while Enterprise requires an annual commitment.
xSeek publishes monthly pricing for Essential, Starter and Growth and says you can cancel anytime. Profound's public Enterprise terms are custom, so ask for the billing cadence, minimum term, included prompt volume, overage rules, and implementation fees in the quote.
Ask every vendor these five questions before you approve a purchase:
- How many prompts, domains, regions, languages, and engines are included?
- Is the listed price monthly, an annual monthly equivalent, or a minimum annual commitment?
- What happens when you exceed the prompt or credit limit?
- Are citations, sentiment, competitor comparisons, and recommendations included or separate?
- Can the platform turn a visibility gap into a content brief or a publishable draft?
Which Semrush plan should you choose?
Choose Semrush SEO when you mainly need traditional search data and only occasional AI visibility checks. Its public $139 monthly price or $117.33 annual monthly equivalent is the lowest entry point in this comparison for a full SEO suite.
Choose Semrush Starter when you want one vendor for SEO and a defined AI prompt allowance. Its 50 daily prompts and one AI brand-performance domain make it the most direct Semrush upgrade for a small team.
Choose Ahrefs Brand Radar when broad AI index research or existing Ahrefs workflows matter more than an action plan. Choose Profound when you need quote-based enterprise scale, governance, and integrations. Choose xSeek when your team wants tracked answers connected to prioritized actions and content production.
FAQ
How much does Semrush cost per month?
Semrush's public pricing page lists $139 per month for SEO, $199 for Starter, and $299 for Pro+ on monthly billing. Annual billing displays monthly equivalents of $117.33, $165.17, and $248.17, while Advanced is custom-priced.
What is the cheapest Semrush plan with AI visibility?
The SEO plan is listed at $139 per month monthly or $117.33 per month billed annually and includes core AI visibility features. Starter is the first plan labeled SEO + AI Search and lists 50 daily prompts, one AI brand-performance domain, and 300 reports per day.
Does Semrush have an AI visibility add-on?
Yes. Semrush lists a standalone AI Visibility plan at $99 per month per domain when billed annually. It includes 25 custom prompts, competitor analysis, prompt research, and AI visibility reports, but the public page does not show its monthly-billing price.
Is Ahrefs Brand Radar cheaper than Semrush?
It depends on what you compare. Ahrefs lists Custom Prompts from $50 per month and its AI Visibility Index at $199 per month, while Ahrefs SEO plans start at $129 per month; Semrush lists SEO at $139 monthly and AI Visibility at $99 per domain when billed annually. The included prompt volume, index access, and suite features are different.
How much does Profound cost?
Profound lists a free seven-day Trial with 50 prompts per day across three answer engines. Its ongoing Enterprise plan is custom-priced, so a reliable monthly total requires a sales quote.
Is xSeek an alternative to Semrush?
xSeek is an alternative for AI visibility measurement and action workflows, not a one-for-one replacement for Semrush's traditional SEO suite. Its public plans start at $49 per month for Essential, which tracks AI questions and cited sources; action plans and drafted articles start with Starter at $149 per month.
Sources & References
- Semrush Plans & Pricing - SEO and SEO + AI Search prices
- Semrush AI Visibility Pricing - standalone AI plan and coverage
- Ahrefs Plans & Pricing - suite, Brand Radar, and prompt prices
- Ahrefs Brand Radar - index size and AI coverage
- Profound Pricing - trial and quote-only Enterprise terms
- xSeek AI Visibility Platform Pricing - monthly plans and included limits