About

Helping brands stop guessing.

We don't do your marketing for you. We show you how AI sees you, tell you exactly what to create, and help you get cited in the answers that matter.

The story

Why xSeek exists.

Late 2022, I noticed something shifting in how my friends found products. They googled less. They asked ChatGPT. Claude. Perplexity.

And these AIs don't recommend ten brands like Google. They recommend three.

If you're not in those three on the questions your customers ask, they never hear your name.

Most marketing teams had no idea. They were tracking their Google rankings while AIs quietly rewrote the rules of their acquisition channel.

xSeek exists to fix that — give marketing teams a clear view of how AI talks about them today, a concrete plan for what to create, and the tools to stay ahead.

What we believe

Five ideas that guide every decision.

Not slogans. The convictions behind how we build the product and work with our customers.

01

If AI isn't talking about you, you don't exist.

The rules of the game have changed. Not being mentioned in AI answers means becoming invisible. Period.

02

Search has changed.

We don't click anymore. We ask AI. Understanding this shift is essential to staying relevant.

03

AI visibility, it's now.

Those who adapt today build a lead. The rest will be playing catch-up.

04

Understanding isn't enough.

You need to act — know what to do, step by step, and execute. That's what delivers results.

05

You don't need to be technical.

You need to know where you're going, a clear plan, and the right tools to get there.

What makes us different

Not an agency, not another generic tool.

Agencies

Ship deliverables to you.

Take control of your strategy. You become dependent on a vendor to understand your own channel.

  • Opaque strategy
  • No real-time data
  • Retainer forever
xSeek

Gives you clarity to act.

Data, plan, and content generation — but the strategy stays yours. You execute. We hand you the right tools to do it well.

  • Data + action plan
  • You keep control
  • Results measured weekly
Generic tools

Hand you raw data.

Dashboards full of numbers, no concrete plan. You’re left alone with the question: “OK, what do I do with this?”

  • Data without context
  • No execution plan
  • Vanity metrics
Who's behind it

Built by someone who lived the problem.

Marc-Olivier Bouchard, Founder of xSeek
Marc-Olivier Bouchard
Founder, xSeek
LinkedIn

I'm Marc-Olivier. Engineer by training, marketer out of necessity. I've been building and launching products for a decade.

I watched AI change the rules of distribution faster than any shift I've ever observed in my career. Not a little faster. A lot faster.

xSeek was born out of a simple frustration: I was watching my own products disappear from AI answers, and no tool explained why — let alone what to do about it.

So I built it. For myself first, then for the marketing teams watching the same shift arrive and not knowing where to start.

— Marc-Olivier
Our values

Values we actually live.

01
Performance
Do things that actually work. No vanity metrics.
02
Simplicity
Get to the essential. Cut unnecessary complexity.
03
Clarity
Make what is complex understandable.
04
Innovation
Test, learn, evolve constantly.
05
No bullshit
Say things as they are. Honest beats clever.

Ready to stop guessing?

30 min · No pitch · Just clarity