ChatGPT handles roughly 2.5 billion messages a day, and Pew Research found 34% of U.S. adults used it in June 2025 — double the 2023 number. If those conversations don't mention your brand, you don't exist on the channel that's quietly replacing search. LLM mention tracking tools monitor what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually say about your brand, your competitors, and your category. This guide compares ten of them with verified 2026 pricing.
Quick comparison: 10 LLM mention tracking tools
| Tool | Starting price | Free trial | Engines tracked | Best for |
|---|---|---|---|---|
| xSeek | $499.99/mo | Yes | 7 | End-to-end visibility with automated content updates |
| Otterly.ai | $29/mo | Yes | 4 | Tracking how AI answers shift over time |
| Keyword.com | $6/mo (AI add-on from $31.17/mo) | Yes | 7 | Bridging traditional SEO and AI rank tracking |
| Peec AI | Tiered (custom) | No | 3–8+ | Brand-vs-source visibility metrics |
| seoClarity | From $2,500/mo | No | Multi-engine | Enterprise-scale citation analysis |
| Profound | Custom (demo) | No | 10+ | Competitive share-of-voice at the enterprise tier |
| Brandwatch | Custom | No | Iris AI + GenAI Monitoring | PR teams catching AI hallucinations |
| Semrush AI Toolkit | $99/mo | Demo only | Major LLMs | Existing Semrush customers |
| AIO Tracker (Authoritas) | From $1,499/mo | No | 6 + AI Overviews | Multi-model prompt testing for SEO teams |
| Manual prompt audits | Free | n/a | Whatever you can ask | Zero-cost baseline before buying |
Pricing verified against each vendor's website on 2026-05-09. Plans, billing, and feature tiers shift — confirm on the linked page before you commit.
What "LLM mention tracking" actually means
A mention is any reference to your brand inside an AI response — by name ("xSeek"), by URL citation, or as a competitor in a comparison the user didn't ask for. Mention tracking platforms run a defined set of prompts across the major models on a recurring schedule, capture the responses, and score whether your brand appeared, in what context, and against which competitors.
The Princeton 2024 GEO research (Aggarwal et al., KDD 2024) found that adding authoritative citations and statistics to source content increases AI citation rates by up to 40%. Tracking is what tells you which pages are working. Every tool below addresses some slice of that work — what differs is depth, breadth, and whether the platform stops at "here's what's happening" or continues to "here's what to fix."
1. xSeek — end-to-end visibility with automated content updates
xSeek tracks how ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Google AI Overviews describe your brand. The platform stores timestamps, screenshots, and source URLs for compliance, runs share-of-voice analysis, sentiment tracking, competitor benchmarking, and citation mapping — and pairs each gap with a concrete next step. An AI agent rewrites pages directly based on the data, so you don't have to translate insights into a content brief yourself.
The pitch xSeek makes against the rest of this list: clarity that leads to action, for marketing leads who don't have time to read a research report before they act.
Pricing (verified on xseek.io):
- Starter: $499.99/month — 10 opportunities, 1 website, 2 users, basic recommendations
- Growth: $899.99/month — 25 opportunities, 3 websites, 5 users, full action plan
- Scale: Custom — 50 opportunities, 10 websites, 1:1 monthly strategist session, SSO/SAML
When to choose xSeek: You're a marketing lead at a 10–200 person company who wants visibility data and the action plan in one tool, not two.
When to skip: You only need the dashboard and you'll route fixes through a separate content team or agency.
2. Otterly.ai — track AI answer changes over time
Otterly's strength is longitudinal monitoring. The platform replays the same prompt across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot daily and surfaces how the answer evolves week over week. When your brand drops out of an answer, you see exactly when, and which source the model cited instead.
Pricing (verified on otterly.ai/pricing):
- Lite: $29/month ($25/mo annual) — 15 prompts, 4 engines, daily tracking, 3 recommendations/month
- Standard: $189/month ($160/mo annual) — 100 prompts, unlimited recommendations, Looker Studio connector
- Premium: $489/month ($422/mo annual) — 400 prompts, 10,000 GEO URL audits/month
- Free trial available, no credit card required
When to choose Otterly: You need the cheapest serious entry into the category. The $29 Lite tier is enough to validate that AI mentions matter for your brand before buying anything heavier.
When to skip: You need Claude in your engine list at the entry tier — Otterly's Lite plan does not include it.
3. Keyword.com — bridge traditional SEO and AI rank tracking
Keyword.com extends rank tracking from SERPs to generative engines, so AI mention data sits next to your standard Google rankings in one workflow. AI Visibility credits cover ChatGPT, Perplexity, Gemini, Claude, Mistral, DeepSeek, and Copilot.
Pricing (verified on keyword.com/pricing):
- Search Visibility: From $6/month ($72/year) — 50–500 keywords, Google SERPs only, AI tracking add-on
- 360° Visibility: From $26/month ($312/year) — 1,000–10,000 keywords with 15–250 AI credits included
- AI Visibility: From $31.17/month ($374/year) — 20–2,000 AI credits, 7 AI engines covered
- Custom: From $490/month — unlimited keywords and credits
All plans include unlimited users and unlimited projects.
When to choose Keyword.com: Your team lives in a rank tracker today and wants AI visibility added to the same view, not in a separate tab.
When to skip: You need deep prompt-level analytics. Keyword.com is rank-tracking-first; specialist platforms go deeper on the AI side.
4. Peec AI — granular brand-vs-source visibility metrics
Peec AI is the platform that separates two things most tools collapse into one: brand visibility (your name appearing in the answer) and source visibility (your URL being cited as the reference). Both matter for different reasons — brand mentions drive recall, source citations drive direct traffic. Peec tracks both alongside per-mention sentiment.
The company raised $21M in early 2026 and is reportedly adding around 300 customers per month. Clients include Chanel, ElevenLabs, and Axel Springer.
Pricing: Peec offers four tiers — Starter, Pro, Advanced, and Enterprise. Specific dollar amounts are not published on the pricing page; third-party reviews report Pro starts around €245/month. Confirm with Peec sales for current numbers.
When to choose Peec: You need to distinguish brand mentions from source citations and report on both. European logos are a plus for European buyers.
When to skip: You want self-serve checkout with public pricing. The model isn't built for that.
5. seoClarity — enterprise-grade infrastructure for citation analysis
seoClarity processes millions of queries and maps which pages on your site receive AI citations most frequently. The platform sits in the same enterprise tier as the legacy SEO suites it grew up alongside, with dedicated client success, technical support, and SEO advisory included.
Pricing (verified on seoclarity.net/pricing):
- Rankings: Custom — based on keyword query volume, 2,000-query minimum
- Research & Content: From $2,500/month — full research suite plus Client Success
- Technical SEO: From $3,200/month — site audit, unlimited crawl, log file analysis
- Enterprise: From $4,500/month — combines all tiers, highest SLA
When to choose seoClarity: You're an enterprise SEO team running 5,000+ keywords across multiple domains and you want AI citation data inside the same suite.
When to skip: You're sub-$2,500/month in budget. The floor is high.
6. Profound — competitive share-of-voice at the enterprise tier
Profound is the most-funded AI search visibility platform on the market — recently raised at a reported $1B valuation and works with roughly 10% of the Fortune 500. The platform tracks 10+ AI engines, scores share-of-voice across competitors, and publishes a respected research blog that's useful even if you don't end up buying.
Pricing: Profound does not publish pricing. Plans are quoted via demo only, and the floor is widely reported as enterprise-tier. Expect a procurement cycle.
When to choose Profound: You need a category leader on the contract for board-level defensibility. Multiple stakeholders are involved in the buying decision.
When to skip: You're at a sub-200-person company. The pricing won't fit.
7. Brandwatch — detect brand hallucinations early
Brandwatch's Iris AI and GenAI Monitoring capabilities sit inside the company's broader Consumer Intelligence platform. The angle that matters for this list: catching AI-generated hallucinations — fabricated facts, made-up product features, wrong pricing — before they spread. PR teams use this to publish corrective documentation early, which then becomes the source LLMs cite on the next refresh.
A 2025 Anthropic study (covered by TechRadar) found that poisoning a language model requires far fewer malicious documents than previously assumed. That makes proactive correction a real defensive measure, not a hypothetical one.
Pricing: Brandwatch does not publish pricing. Plans range from standard to enterprise across Consumer Intelligence, Social Media Management, and Influencer Marketing — quoted via demo.
When to choose Brandwatch: You're a PR or comms team that needs hallucination detection inside the same platform you already use for social listening.
When to skip: You only need AI mention tracking. The Brandwatch suite is much wider than this category, and you'll pay for capability you don't use.
8. Semrush AI Toolkit — integrate AI mention data into existing SEO workflows
If your team already pays for Semrush, the AI Visibility Toolkit is the lowest-friction add. It tracks brand performance across the major LLMs and connects mention data to the keyword research, position tracking, and backlink intelligence your team uses daily. It also surfaces high-citation third-party domains you can target for link earning.
Pricing (verified across Semrush sources):
- AI Visibility Toolkit standalone: $99/month — 1 domain, 25 custom prompts, no free trial
- Add-ons: $99/month per additional domain, $99/month per extra user, $60/month for 50 more prompts
- Semrush One bundle: From $199/month — combines AI visibility with the full SEO suite, 14-day free trial
When to choose Semrush AI Toolkit: Your team is already in Semrush every day. Adding $99/month avoids buying and learning a new tool.
When to skip: You're not on Semrush. Standalone AI visibility tools deliver more depth at the same price point.
9. AIO Tracker by Authoritas — multi-model prompt testing with deep AIO coverage
Authoritas built one of the most granular trackers for Google AI Overviews specifically. The platform clicks like a real user does to fully expand the AIO, then captures the entire snippet, every right-hand link, and every paragraph-level citation. Beyond AI Overviews, it tracks visibility across Gemini, Perplexity, Claude, DeepSeek, Bing AI, and lets teams build custom prompt universes with multi-language and multi-market support.
Pricing: Starts from $1,499/month based on the platform's published documentation. Tiering above that is custom.
When to choose AIO Tracker: Google AI Overviews are the surface that matters most for your category, and you need the deepest possible visibility on which sources Google's custom Gemini variant pulls from.
When to skip: You don't need AI Overviews depth. Cheaper tools cover ChatGPT and Perplexity at a fraction of the price.
10. Manual prompt audits — the zero-cost baseline
Before buying anything, run the audit yourself. Pick 25–50 core prompts tied to your category, your buyer journey stages, and your competitor comparisons. Run them weekly across ChatGPT, Perplexity, and Gemini. Record responses in a spreadsheet, mark whether your brand appeared, who else did, and which sources got cited.
You'll learn three things in two weeks:
- Whether the data is interesting enough to justify a paid tool
- Which prompts actually move the needle (the ones that map to real revenue)
- Which competitors keep showing up — that list informs your content priorities
Pricing: Free, plus the time of one analyst running the audit weekly.
When to choose manual: You're validating the category before buying. Your team is small enough that 50 prompts a week is realistic.
When to skip: You're past validation. At scale, manual audits eat more analyst hours than a paid tool costs.
How to choose an LLM mention tracking tool
Eli Schwartz, growth advisor and author of Product-Led SEO, frames the choice as discipline first, tool second: "Define prompts tied to your core use cases and category pages, track weekly across key models, and prioritize fixes where you're missing or misrepresented. That discipline matters more than the tool."
Three buyer patterns we see most often:
1. Validate first. Run a manual audit for two weeks. If the data changes how your team thinks, upgrade to Otterly Lite ($29/mo) or Keyword.com 360° ($26/mo) for automated tracking.
2. See it AND act on it. xSeek, Scrunch, or AthenaHQ pair monitoring with concrete next steps. The right tier when "I don't know what to do" is the bottleneck.
3. Enterprise procurement. Profound, seoClarity, AIO Tracker, or Brandwatch when board-level defensibility, multi-stakeholder buying, and SLAs are part of the requirement.
Dr. Priyanshu Kumar, AI Search Researcher at IIT Delhi, puts the same point in research terms: "The shift from monitoring to automated remediation is the defining feature of second-generation GEO platforms. Tracking alone is table stakes."
What you don't want: paying enterprise pricing for monitoring you'll never operationalize, or paying budget pricing for a tool that can't scale once you do operationalize it.
FAQ
What are LLM mention tracking tools?
LLM mention tracking tools monitor how large language models — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — describe your brand, products, and competitors when users ask them questions. They run a defined set of prompts on a recurring schedule, capture responses, and score whether your brand appeared, against which competitors, and which sources the AI cited.
How do LLM mention tracking tools work?
The tools maintain a "prompt universe" tied to your brand and category. Each prompt runs across the major AI engines daily or weekly. The platform parses each response for brand mentions, sentiment, citations, and competitor comparisons, then surfaces the data in dashboards or pushes it into your existing reporting stack.
What is the cheapest LLM mention tracking tool?
Otterly.ai's Lite plan at $29/month is the cheapest serious option, covering 15 prompts across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Keyword.com starts even lower at $6/month, but AI tracking is an add-on at that tier — the AI Visibility plan starts at $31.17/month annual.
Which LLM mention tracking tool is best for enterprise teams?
Profound is the most-funded category leader and works with around 10% of the Fortune 500. seoClarity ($4,500/mo Enterprise) and AIO Tracker by Authoritas ($1,499/mo) are the right picks for enterprise SEO teams. Brandwatch fits PR and comms teams that need hallucination detection alongside AI mention data. All quote custom enterprise pricing or start at multi-thousand-dollar monthly tiers.
What's the difference between brand visibility and source visibility?
Brand visibility is your name appearing in the AI response — "xSeek tracks AI mentions across major engines." Source visibility is your URL being cited as the reference behind that statement. Both matter: brand mentions drive recall, source citations drive direct traffic. Peec AI is the platform that explicitly separates them; most others lump the two together.
Can I track AI mentions for free?
You can. Run 25–50 core prompts manually across ChatGPT, Perplexity, and Gemini weekly and log responses in a spreadsheet. It's the right baseline before paying for a tool. AirOps also offers a free Insights tier with 30+ AI models if you want automation without the cost — though it's a content operations platform first and a tracker second.
Which AI engines should I track?
The set most enterprise tools cover: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, Grok, and DeepSeek. ChatGPT and Google AI Overviews drive the most traffic for most categories — start there if you have to pick. Add the others as your prompt universe matures.
Do LLM mention tracking tools also fix the problems they find?
A growing tier does. xSeek pairs tracking with an AI agent that rewrites pages directly. Scrunch AI, AthenaHQ, and AirOps include optimization or content production alongside monitoring. Tools like Profound, Otterly, and AIO Tracker stop at monitoring — actioning the data is on you. Match the tool to whether your bottleneck is "seeing the problem" or "fixing it."