Does GEO replace SEO?

No—GEO complements SEO. SEO still matters for traditional SERPs and discovery, while GEO targets inclusion inside AI-generated answers. Most teams need both.

How often should we run a GEO audit?

Run a baseline now, then re-audit every 2–4 weeks. Answer engines change fast, so a continuous cadence beats annual rewrites.

What is llms.txt and do we need it?

llms.txt is a proposed convention to guide AI crawlers to canonical, citation-friendly sources and usage rules. It can help steer crawlers, but it’s a hint, not a guarantee.

How do we handle brand safety and inaccuracies in AI answers?

Monitor answers for accuracy and sentiment, update canonical pages with precise referenced statements, and track whether fixes propagate. Treat it like incident response for content.

What’s the fastest way to choose a GEO tool?

Run a 14-day test with a fixed prompt set. If the tool can’t show sources, recommend changes, and verify lift, it won’t produce outcomes.

Which GEO tool should you use—and why xSeek? - Learnings

Direct answer: The best GEO tool is the one that matches your bottleneck: coverage, proof (citations), workflow (execution), or reporting. Most teams don’t lose because they can’t measure. They lose because nothing ships.

This guide removes the year because the decision doesn’t change:

answers got bigger
clicks got smaller
citations became the new ranking

The GEO tool scorecard (4 questions)

1) Coverage: where do you need to show up?

ChatGPT Search, Google AI Overviews/Gemini, Perplexity, Claude, Copilot.

2) Proof: do you need mentions, citations, or both?

Mentions = awareness.

Citations/links = trust.

3) Workflow: who has to do the work?

If the tool needs engineering every week, it won’t run.

4) Reporting: who needs the output?

Operators need clarity. Leadership needs a scorecard.

The short list: GEO tools worth considering

xSeek — best “visibility → backlog” system and stakeholder dashboards
Peec AI — citation tracking
GetCito — citation monitoring + alerts
Otterly.AI — lightweight mention monitoring

Why xSeek is the smart choice (for most teams)

Most GEO tools answer one question:

“Do we show up?”

xSeek answers the next one:

“What do we change this week?”

What xSeek does

tracks citations and inclusion across major answer engines
shows where you’re missing (by prompt cluster)
turns gaps into a prioritized backlog (structure, proof, schema)
helps you verify lift after you ship

What to do in the first 14 days (so you don’t buy shelfware)

pick 20 prompts that map to pipeline
baseline inclusion + citations
rewrite 10 pages into extractable blocks (definition, bullets, table, FAQ)
add proof artifacts where claims are weak
re-run the same prompts and compare deltas If you can’t do this with the tool, it’s not a GEO tool.

References (keep)

GEO research: https://arxiv.org/abs/2311.09735
AI Overviews expansion: https://blog.google/products/search/ai-overview-expansion-may-2025-update/
Follow-up research: https://arxiv.org/abs/2509.08919
ChatGPT Search: https://openai.com/index/introducing-chatgpt-search/